How to Pitch Music to Blogs and Playlists: Email Template and Examples

Find the right people first

Choose blogs and curators that already cover your style. Read a few recent features or listen to their playlist. Check whether they accept submissions and whether they want released songs, advance links or a form. Follow those rules before writing.

Make a simple tracker with the outlet, contact method, date sent and reply. Use contact details they publish for submissions. A small list of strong matches saves time and makes each message more useful.

Write a subject line that says what it is

Include the artist, song and a useful detail. For example, “Submission: River North, Starting Again, acoustic pop, 18 October”. Use the real release date. A clear subject helps the recipient sort messages without opening each one.

Do not label a standard pitch “urgent” or pretend you already know the person. Avoid vague claims such as “the next global hit”. Give them a reason to listen that you can support.

Keep the email short and personal

Start with the recipient’s name when you know it. Mention one real reason your song fits their work. Then explain the sound and story in a few lines. Include the release date and one main listening link.

You might write: “Your recent acoustic features feel like a good fit for this track. I wrote it about moving away from home, with a quiet verse and a bigger final chorus.” Replace this with your own facts rather than copying it unchanged.

Make listening easy

Use the link format the recipient asks for. Test it in a signed-out browser so you know they will not need your login. If it is a private advance stream, check that it works and that you have chosen to share it with this recipient.

Add one press pack link if it is useful. The pack can hold a short bio, approved photos, credits and contact details. Avoid large attachments unless they ask for them. Keep the main email readable on a phone.

Choose one simple request

Ask whether they would consider the track for their blog, show or playlist. Choose the request that fits the person. Do not ask for a feature, interview, playlist add and social campaign in the same message.

Our free template includes a first email, an example and a follow-up. Replace every bracketed field before sending. Read the message out loud and remove any line that repeats what you already said.

Follow up with care

Check the outlet’s follow-up rules first. If follow-ups are allowed and no timing is given, waiting about seven to ten days is a reasonable starting point. This is a courtesy suggestion, not an industry rule.

Send one short note with the listening link again. Do not demand an explanation or keep sending messages after a refusal. Some people will not reply, and that is a reason to move on rather than send the same pitch every day.

Use Spotify’s separate editorial process

Pitch an upcoming, unreleased song through Spotify for Artists. Once the song appears in Upcoming, choose it and complete the pitch details. Spotify asks for at least seven days before release, so allow delivery time as well.

Spotify editorial pitching is different from emailing an independent playlist curator. A pitch does not guarantee an editorial place. Use accurate details about the music and your plans, and do not pay anyone who claims to sell guaranteed Spotify placement.

Learn from each response

Keep the useful feedback, even when the answer is no. If several people say the song does not fit their audience, improve your list before changing the music. If the listening link failed, fix that first.

When someone shares your song, thank them and link to their feature. Keep a record of the coverage. Before your next release, update your pack and write a new pitch around that song’s own story.